PENNY RANKIN

Craft first, culturally fluent brand narrative director, providing global names with word services.

Whether it's brand positioning, a narrative framework, a TOV guide or a naming exercise, the work is rooted in strategy and client need. Here is where creative thought, delivery and results align.

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offering

What I do

Brand building
Narrative strategy
Storytelling
TOV brand books
Brand positioning
Conceptualising

Naming
Copywriting
Sub-editing
Scripting
360 campaigns
Team managing

Select Works

fashion
sport
culture
Wellbeing +

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“Penny was a fantastic addition to the team. She is a very easy to work with, collaborative individual that thrived at balancing conceptual and strategic thinking with nuanced writing and direction.”

Callum Turner
Accept & Proceed