Select Works

biologique recherche
Rebrand

˚ Strategic positioning
˚ Narrative framework
˚ Verbal identity/TOV
˚ Creative platform
˚ Campaign concepting
˚ Copy

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Nike  FIFA World Cup NTK launch

˚ Launch narrative
˚ Messaging system
˚ Omnichannel implementation
˚ Retail experience
˚ Campaign copy

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tom hardy for jo malone london

˚ Brand narrative
˚ Creative concept
˚ Verbal identity
˚ Script development
˚ Global campaign execution (‘24-’26)

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rosewood
rebrand

˚ Positioning
˚ Narrative/Storytelling
˚ Messaging
˚ Verbal identity/TOV

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ASOS
social

˚ Editorial strategy
˚ Verbal identity
˚ Platform thinking
˚ Campaign collaboration
˚ Cultural language guidance

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coal drops yard
brand build

˚ Brand narrative
˚ Verbal identity
˚ Campaign strategy
˚ Customer journey
˚ Launch implementation

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lululemon rebrand

˚ Verbal personality
˚ Narrative strategy
˚ Language styling
˚ Brand messaging
˚ Playbook
˚ Copy

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MY WORK

Select projects are shared privately.
For a deeper dive and broader range of work across sport, fashion, lifestyle, wellbeing, fragrance and placemaking, please get in touch to request access.

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