Select Works

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˚ TOV for a new male audience
˚ Conceptualisation
˚ Over 400 copy applications
˚ Editing/sub-editing
˚ Brand partner copy
˚ Scripting
˚ Talent work

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Rebrand

˚ Global rebrand TOV development
˚ Narrative strategy
˚ Creative direction
˚ Tagline
˚ Pillar campaign conception
˚ Brand voice training
˚ Core launch campaign assets

Launching January 2026

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rebrand

˚ Global rebrand narrative strategy
˚ Brand messaging/positioning
˚ TOV development
˚ Web copy applications
˚ Impact copy

ASOS
social

˚ Consultation on social output
˚ Social-first TOV and copy
˚ TOV toolkit
˚ Barbie collab copy
˚ Slang, emoji meaning + algo speak

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brand build

˚ TOV development
˚ Launch copy applications
˚ Continuity of voice
˚ 360 campaign strategy
˚ Website build management

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Brand build

˚ TOV development
˚ Naming
˚ Core copy applications
˚ Collaboration with design lead
˚ Research
˚ Gender language guidance