Nike FIFA World Cup KIT RELEASE
Campaign | Messaging | Copy
Developed Nike’s O2O communications for the Reimagine Victory World Cup campaign. I translated the global creative direction into a messaging journey spanning pre-launch, early access and launch, developing copy across email, app, social and geo-targeted communications to build momentum and drive members from digital into Nike stores and experiences.
HER SPORT.
HER VISION.
HER KIT.Celebrate heroism on and off the pitch.
Take to the global stage with your team.
Never before. Forever after.
